Our Team

The people behind Morganic

Meet the directors and advisory board bringing fresh, locally grown food to more places across the UK.

Leadership

Directors

Keith Gardner

Founder & Chairman

Keith is a widely renowned entrepreneur and visionary with a career spanning more than five decades across multiple industries and international markets. He first rose to prominence in the 1970s as one of the UK's largest and most influential petrol retailers, pioneering 24-hour opening, self-service, and the introduction of multifaceted forecourt retailing.

Building on that success, Keith expanded into car dealerships and pioneered video clubs. He later moved to the United States, invested in a Florida resort, and created a large-scale B2C direct sales company specialising in Home Energy Management Systems, which later floated on the New York Stock Exchange.

Returning to the UK, Keith acquired his own football club, launched a franchised Health & Weight Loss business across the UK and mainland Europe, and founded ventures in Wills & Trusts as well as a chain of Medi-Spas, Clinics, and Photoshoot Studios. In 2014, he relocated to the South of France to focus on property fractional ownership, before returning to the UK in 2018 to launch The Menopause Academy.

In 2021, alongside his son James, he co-founded Halcyon Health & Social Care, which rapidly became one of the UK's fastest-growing specialist staffing and recruitment agencies. Most recently, Keith served as CEO of Growspec Ltd in 2025 and is now launching Morganic® Agritech Solutions in Dublin alongside Morganic® Innovations, expanding across Europe, Africa, and the United States.

James Gardner

Managing Director

James is an entrepreneurial leader dedicated to disrupting outdated industries through transparency, operational excellence, and a steadfast people-first philosophy. With a background rooted in healthcare recruitment, he has spent over a decade building organisations that solve complex human problems.

As co-founder and Group CEO of Halcyon Health and Social Care, he led the team to become one of the UK's fastest-growing staffing agencies in its sector. As Managing Director of Morganic®, James is now applying that same disruptive energy to food security and agritech, leveraging precision aeroponics to shorten the supply chain to zero feet and enable kitchens, educational institutions, and research facilities to grow nutrient-dense, pesticide-free food at the point of consumption.

He is also focused on scaling compact units globally through Amazon, Wayfair, Morganic's Shopify platform, and an international network of licensees and distributors.

Guidance

Advisory Board

Tom McHarg

Chief Marketing Officer

Tom McHarg is a Chartered Marketer with over a decade of experience developing and delivering high-impact marketing strategies across the agricultural and Agri-tech sectors.

As Chief Marketing Officer of Morganic Ecosystems, Tom leads the company's marketing strategy, brand communications, driving market awareness and commercial growth for the adoption of our innovative technologies.

Throughout his career, Tom has worked with some of the industry's most recognised names, including Bayer, FMC and BASF, bringing extensive expertise in strategic marketing, product launches, marketing effectiveness and stakeholder engagement.

Alongside his role at Morganic Ecosystems, Tom is the founder of Orter Marketing, an independent consultancy specialising in results-driven marketing for agricultural and rural businesses. Orter Marketing are currently advising some of the biggest product launches in global agriculture, as well as growing the presence of UK-based challenger brands.

Holding Chartered Marketer status with the Chartered Institute of Marketing (CIM), Tom combines strategic thinking with the latest practical industry knowledge, and a strong understanding of the challenges facing modern agriculture.

Tom also sits on the East of England Board for the Chartered Institute of Marketing, helping to provide training for marketers across all industries.

Anthony O'Leary

Chief Financial Officer

Reinier Donkersloot

Chief Operating Officer

Reinier brings over 20 years of professional experience spanning finance, risk management, commercial leadership, business development, and operational management. Over the past 13 years, he has specialised in vertical farming and Controlled Environment Agriculture (CEA), combining his broad business background with in-depth knowledge of innovative food production technologies.

Throughout his career, Reinier has been involved in the development, implementation, and commercialisation of vertical farming solutions across international markets, including Europe and the Middle East. His experience ranges from strategic business planning and financial feasibility assessments to technology integration, operational optimisation, and the development of sustainable business models.

With a strong understanding of both the technical and commercial challenges of indoor farming, Reinier focuses on bridging the gap between innovation and practical, economically viable solutions. He believes that successful vertical farming requires not only advanced technology, but also a clear business strategy, operational excellence, and a thorough understanding of market needs.

At Morganic Agritech, Reinier contributes his strategic insight, international industry experience, and extensive network to support the development of scalable, commercially sustainable solutions that make fresh, locally grown food more accessible.

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